IMPROVING THE CALCULATION METHODOLOGY FOR THE TRANSPORT COMPONENT OF REGIONAL RAILWAY TOURIST ROUTES

Abstract

This article examines the issue of increasing the attractiveness of regional rail tourism. The research focus is on the passenger complex of JSC Russian Railways, which operates tourist routes in the Siberian Federal District. Calculations previously conducted by the Department of Transport Economics at Siberian State University of Railway Engineering and an analysis of regional tourism development programs enabled the development of a transport tourism business model for Russian Railways Holding. As part of developing measures to improve its effectiveness, the author proposed setting the retail price of a train tour taking into account a regional subsidy, which, in turn, is based on multiplicative efficiency and tied to the tourist attractiveness index of a specific region. To test the proposed methodology, the tourist train from Novosibirsk to the Altai Krai was considered as a key tourist destination for residents of the Novosibirsk region. Based on the obtained results, the advantages and development points of the proposed methodology for developing the transport component of tourist trains were identified, along with a forecasting algorithm for this route category. Concluding, it can be concluded that the regional subsidy reduces the financial burden on passengers, potentially increasing travel demand and allowing for the assignment of additional trains to meet this demand.