DEMAND MANAGEMENT AS A MAIN FACTOR IN THE DEVELOPMENT OF THE CAPACITY OF REGIONAL MARKETS OF UNMANNED AERIAL SYSTEMS

Abstract

The article explores the possibilities of managing the unmanned aerial vehicles market through the study of the market structure, the concepts of "market capacity", "market volume", "market potential", "demand". The author focuses on three options for the development of the unmanned aerial vehicles market: natural development, development through indirect impact and direct impact on the market. The structure of the regional potential of the UAS market development, containing eight blocks, is revealed. Based on the conducted research it is concluded that active stimulation of market development should be carried out through economic levers that allow federal, regional authorities and businesses to make informed economic decisions, which will increase the budgetary, sectoral and commercial efficiency of financing. Also the development of the regional UAS market is possible by influencing demand to increase market capacity. It is necessary to form ready-made cases for the introduction of drones and the services provided by them, reduce technological barriers, evaluate the effectiveness of unmanned aerial vehicle services, and develop and implement other measures aimed at developing the drone market.