THE IMPACT OF INNOVATIONS ON THE TRANSFORMATION OF THE STAFF OF COMPANIES IN THE FACE OF A CHANGING EXTERNAL ENVIRONMENT

Abstract

The article discusses current trends in personnel management, on the basis of which the needs for the transformation of the accountant profession are identified. The transition strategy from survival to prosperity highlights the main directions in which innovative processes in personnel management will take place. With the shift in emphasis towards the development of technology and the increasing use of individual characteristics of people to improve the efficiency of the company, the transformation of the accounting profession is inevitable. The introduction of new work formats, the need to increase the adaptability and creativity of staff, the introduction of non-standard methods of motivation, as well as the deepening of digitalization processes contribute to the emergence of new specialists with higher competencies to replace traditional accountants.