GLOBAL INSTABILITY THROUGH THE PRISM OF STRATEGIC MANAGEMENT

Abstract

This scientific article is devoted to the current problem of instability of the modern world for strategic management. The purpose of the study was to identify the strategic behavior of Russian enterprises during economic crises. Theoretical analysis and generalization of scientific literature were used for the study. In the course of the study, the following conclusions were made: strategic management includes an analysis of internal and external factors, setting goals and efficient allocation of resources. Strategic management takes into account long-term planning, assessment of the business environment, identification of opportunities and threats, as well as coordination of the organization's activities to achieve its mission. In conditions of economic instability, Russian companies prefer to use a reduction strategy, that is, to minimize costs and maximize efficiency. Investing in innovative development is a priority for those companies that not only want to stay in the ranks during the downturn, but also to function successfully with the improvement of the market situation.