IMPROVING THE PROCESS OF MANAGING INNOVATIVE IDEAS IN THE ORGANIZATION

Abstract

This article reveals a new research frame – reflexive processes, which are a key component of the initiation and rooting of self-organization processes, which allows the deployment of collective reflexive activity of all personnel of an innovative and active organization. In the conditions of increasing complexity and uncertainty of the market, there should be a parallel change and adjustment of the parameters of innovation processes, and the traditional forms should be replaced by symbiotic co–creation of cognitively diverse subjects, as an opportunity to overcome the scourge of modern innovation - the generation of unclaimed innovations. Clarification of the concept of "management of innovative ideas", by which it is proposed to understand the structured process of generation, exchange, evaluation and selection of significant innovative ideas by the subjects of the internal and external environment of an innovation-active organization for the construction of innovative values relevant to market needs, allowed to formalize the processality of idea management, which will form the adaptive ability of an organization that meets the conditions of the VUCA world.