EVALUATION OF THE MARKET EFFICIENCY OF COMPANIES IN THE LIGHT OF MANAGEMENT BY VALUES AND THEIR PURPOSES

Abstract

The article offers the author’s method of evaluating the company’s performance as a component of the overall management strategy aimed at creating competitive advantages and increasing cost. The main factor of value creation in this context is the effective market activity of the organization. The proposed principle of goal decomposition assumes the value direction «Efficiency of market activity» to investigate the main structured functional subsystems, followed by their detailing on the evaluation objects, including both traditional and integral indicators. The objects of evaluation are aimed at disclosing information on the most important and significant factors of market performance that have a significant impact on the company’s ability to create value.