FORMATION OF A MECHANISM OF ADAPTIVE MANAGEMENT OF ORGANIZATIONAL CHANGES IN THE CONDITIONS OF INNOVATIVE DEVELOPMENT USING DIGITAL TECHNOLOGIES

Abstract

This article aims to conceptually substantiate and develop a mechanism for adaptive management of organizational transformations, integrating digital technologies as a core tool for supporting innovative shifts. The subject of the study is the organizational and managerial relationships and processes that arise when introducing digital ecosystems into the change management framework to minimize institutional inertia and behavioral resistance among staff. The goal of the work is to develop the architecture of a continuous cybernetic change management framework that provides predictive diagnostics of workforce readiness, participatory design, and the neuro-institutionalization of new operational patterns. The study is based on the use of predictive behavioral analytics, network organizational modeling, crowdsourcing algorithms, and continuous operational telemetry, enabling iterative cycles with instantaneous calibration of management actions. It is demonstrated that integrating digital platforms into communication and monitoring processes significantly reduces the time lag between innovation generation and its mass replication, transforming hidden resistance into the constructive potential of collaboration. A phased matrix for implementing an adaptive mechanism is outlined, enabling the synchronization of technological investments with the evolutionary capabilities of the corporate environment and the alleviation of employee cognitive anxiety. It is established that the effectiveness of preventive measures depends on the appropriate selection of a technology stack specific to the transformation, as evolutionary optimizations imply an emphasis on analytical modules, while revolutionary disruptions necessitate the deployment of immersive simulation environments. This study contributes to the development of methodological frameworks for management and change management by rethinking the role of digital tools as agents of managerial influence and provides an evidence base for the development of flexible digital transformation strategies that ensure sustainable operational flexibility of businesses in the face of permanent macroeconomic turbulence.