ASSESSING THE IMPACT OF INTELLECTUAL CAPITAL AND EMPLOYEE CREATIVITY ON THE EFFECTIVENESS OF HUMAN RESOURCE MANAGEMENT: A METHODOLOGICAL APPROACH AND APPROBATION OF AN INTEGRAL INDICATOR

Abstract

The article examines the problem of assessing the impact of intellectual capital and employee creativity on the effectiveness of human resource management in the context of organizations’ digital transformation. The relevance of the study is determined by the fact that traditional HR indicators do not fully reflect the contribution of employees’ intangible characteristics — knowledge, competencies, learning ability, experience sharing, idea generation, and participation in innovative changes — to HRM effectiveness. The purpose of the study is to develop and test a methodological approach to the comprehensive assessment of employees’ intellectual and creative potential as a factor in improving the effectiveness of human resource management.

The methodological basis of the study includes systemic, process-based, and resource-based approaches, as well as methods of comparative analysis, structural decomposition, normalization of partial indicators, expert weighting, and integral assessment. The paper proposes a system of indicators comprising four analytical blocks: human capital, organizational and structural capital, professional interaction capital, and employee creativity. On this basis, an integral indicator of intellectual and creative potential is developed, making it possible to diagnose the state of human resources, identify areas requiring managerial intervention, and formulate targeted HR solutions.

The scientific novelty of the study lies in substantiating the interrelation between intellectual capital and employee creativity as complementary factors that enhance HRM effectiveness, as well as in developing an algorithm for their quantitative assessment. The practical significance of the study consists in the possibility of applying the proposed tools in the development of HR policy, personnel development programs, motivation systems, and measures aimed at increasing employee involvement in innovative processes.