GLOBAL CHALLENGES AND THEIR IMPACT ON THE DEVELOPMENT OF THE GRAPE AND WINE INDUSTRY IN THE RUSSIAN FEDERATION

Abstract

The paper considers global challenges that affect the development of the wine-growing and wine-making subcomplex of the Russian agro-industrial complex. The study identifies the main groups of challenges: geopolitical, economic, technological, climatic, social and epidemiological. The consequences of these challenges and their nature of influence on the subcomplex of the agro-industrial complex are considered. In conclusion, the need to transition from targeted anti-crisis measures to a systemic development strategy is substantiated, which includes: replacing imported equipment through domestic engineering centers; introducing climate-adapted agricultural technologies and expanding grape-growing areas; providing targeted support to small producers as they are the most sensitive to market changes; developing a culture of consumption and promoting Russian wine. Implementing these areas will transform global challenges from barriers to factors of long-term growth and strengthen the technological, economic, and gastronomic sovereignty of the subcomplex.