INNOVATIVE BUSINESS DEVELOPMENT MANAGEMENT CONCEPTS
Статья поступила в редакцию: 26.04.2026
Статья принята к публикации: 20.05.2026
Статья опубликована: 18.06.2026
Keywords:
innovative entrepreneurship, innovative projects, innovation development management, investment process efficiency management, effective investor trainingAbstract
The instability of the global financial system is largely due to the imperfection of international investment integration. The roots of these problems are the weakness of the macroeconomic environment of individual countries, which depends on the efficiency of business. Changing trends and market needs place demands on businesses to adapt and meet new realities. To do this, businesses must be active in innovative development and the implementation of new investment projects. The limiting factors of this are problems with the availability of financing, various regulatory barriers, and the lack of a comprehensive methodology for assessing the investment attractiveness of projects that covers all aspects and allows an objective assessment of innovative initiatives. As a hypothesis of the study, the authors put forward the statement that the main reason hindering innovative business development is the financial illiteracy of most investors and their inability to reliably assess the investment attractiveness of projects and companies, therefore, the availability of full-fledged assessment methods and training programs can launch solutions to these problems. The authors used the method of identifying areas and formats for regulating innovative entrepreneurship based on individual areas that require attention and impact; the method of dividing options for implementing innovative projects by type of formats; the method of separating the parameters for assessing the investment attractiveness of projects and assigning them to identified areas of responsibility; the method of identifying the parameters for assessing the investment attractiveness of projects for each designated area responsibilities; a method of establishing criteria for assessing the investment attractiveness of projects separately for each selected implementation option. The authors proposed a concept for creating conditions for the development of innovative entrepreneurship, which will improve the quality, efficiency and scale of investment processes, due to the availability of full-fledged methodological tools for assessing the investment attractiveness of companies and projects. The results of the conducted research can be used in the practice of investors in assessing the investment attractiveness of innovative projects, as well as to develop training programs for effective investment.
Информация о публикации
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Правообладатель: Издательский дом «Академический».
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