SYSTEMATIC APPROACH TO ASSESSING THE EFFECTIVENESS OF THE COMPANY'S ASSET MANAGEMENT

Abstract

Theoretical and practical aspects of effective management of company's assets are investigated. A competent organization of assets provides a balance between current obligations and future investment needs, which is especially important for companies that set themselves the tasks of technological modernization and expansion. It was noted that effective management of enterprise assets is achieved through a competent choice of investment instruments, diversification of assets and timely response to changes in market conditions. The paper presents state-of-the-art asset management techniques that include a wide range of strategies ranging from traditional value analysis to the use of advanced digital technologies such as artificial intelligence and big data analysis. Key asset management tools have been proposed. It is shown that modern companies seeking to improve the efficiency of their activities and optimize management processes are actively introducing automated asset management systems. Such systems are a complex of software and hardware designed for accounting, control, analysis and planning of the use of material and non-material resources of the organization. The results of the study show that an integrated approach to assessing the effectiveness of asset management contributes not only to the growth of profitability, but also to strengthening the company's position in the market, increasing its competitiveness and attractiveness to investors.