A VALUE-ORIENTED MANAGEMENT MODEL FOR AN URBAN ORGANIZATION IN THE IMPLEMENTATION OF DIGITAL INNOVATIONS: AN ALGORITHM FOR VALUE TRANSMISSION VIA DIGITAL CHANNELS AND DIAGNOSTIC INDICATORS OF ORGANIZATIONAL GAPS

Abstract

The article develops and substantiates a value-oriented management model for an urban organization implementing digital innovations, aimed at reducing organizational gaps arising during the digital transformation of managerial processes. The model comprises: (1) an algorithm for value transmission via digital channels, translating values into behavioral markers and managerial rules embedded in digital communications and organizational regulations; and (2) a system of indicators and composite (integral) metrics for diagnosing organizational gaps, enabling the identification of inconsistencies between declared values, managerial decisions, and actual interaction practices within the organization’s “digital corridors.” It is shown that digital innovations should be treated not as autonomous technological change but as an element of the managerial control loop requiring procedural consolidation of value signals, allocation of responsibility, and feedback mechanisms. The methodological framework includes systems and process approaches, analytical modeling, and expert validation of diagnostic indicators. The practical significance lies in applying the proposed model and diagnostic toolkit to enhance the coherence of managerial actions, the sustainability of digital change, and the reproducibility of results in urban organizations.