BUSINESS SOCIAL RESPONSIBILITY IN THE KRASNODAR REGION: EXPERIENCE AND PROSPECTS

Abstract

Due to the increasing role of business in solving the socio-economic problems of the regions and the need to create effective mechanisms for interaction between the government, the business community, and the population, the development of corporate social responsibility tools has become an urgent issue. The article provides a theoretical understanding of this definition and a SWOT analysis of its state in the Krasnodar territory. The strengths include the presence of large leading companies that actively implement social responsibility standards, as well as a favorable investment climate. The weaknesses include fragmented approaches among small and medium-sized businesses and a lack of systematic implementation of social programs. Based on empirical data, the main successful cases of this territory are detailed. These include the implementation of environmental initiatives and resource-saving programs, sponsorship of social and cultural infrastructure facilities, the development of corporate volunteering, and investments in human capital through employee training and health programs. The article concludes with a set of measures for regional authorities and municipalities aimed at stimulating the business community