MANAGEMENT OF THE COMPANY'S INTERNAL COMMUNICATION POLICY

Abstract

The article considers the features of building the management of the internal communication policy of the company on the example of a commercial bank. Communications are the most important element of the internal environment of the commercial bank's management, the quality of which largely determines the effectiveness of its financial and credit activities as a whole. One of the key functions of the commercial bank's management is the function of making management decisions. The tactical and strategic management decisions taken largely determine the position of the commercial bank in the competitive market and the level of effectiveness of its financial and credit operations. An important factor in the high-quality adoption of management decisions in the management system is the availability of prompt and relevant information, which is distributed throughout the internal environment based on communication relationships. Taking into account the above, the information provided based on the use of internal communication channels is of particular importance for making high-quality management decisions in the banking management system. The overall performance of a commercial bank is largely determined by how promptly, reliably and comprehensively this information is received. In this regard, the most important task of banking management is to create an operational and relevant system of internal communications. A key role in the process of forming and improving the internal communications system of a commercial bank is given to modern information technologies, especially innovative ones.