PARTICIPATORY MANAGEMENT METHODS IN SOCIAL ENTREPRENEURSHIP

Abstract

In modern times, the economy is in a state of constant change and social problems are becoming more complex. This constant movement puts society in the dilemma of having to navigate uncertainty and build a more promising future. Social entrepreneurship combines business initiative and a desire to solve various social and environmental problems. This path is quite difficult and requires financial literacy, business acumen and a steadfast desire to change the world for the better. The introduction of approaches that promote the involvement of employees, sponsors, beneficiaries and like-minded people will expand the range of stakeholders in solving a particular social problem in society.

The relevance of the development of the theory of social entrepreneurship is associated with the increasing need of people to solve emerging problems and the desire to improve the standard of living of society, while the methodology of managing social enterprises is insufficiently developed, as well as the theoretical basis for its development.

The purpose of this article is to review the methodology of management of social business organizations in terms of personnel involvement in the management system and identify promising methods for social entrepreneurship.

To achieve this goal, theoretical research methods were used, such as the analysis of the principles of social entrepreneurship and the methodology of organization management, classification of management methods, concretization of participatory management methods.

As a result of the research, it was revealed that the principles of participatory management consist of fundamental ideas aimed at deepening the understanding of problems by employees in order to study and develop the most constructive solutions embodying the approaches of democracy and participation. The use of methods based on a participatory approach is consistent with the essence of social entrepreneurship, promotes greater involvement and unification of employees to achieve the common goal of the organization. The introduction of participatory foundations into the management system increases the level of communication and creative initiative, which is a prerequisite for the implementation of social entrepreneurship projects.

Among the specific methods proposed as promising in social entrepreneurship are the focus group method, co-education, urban walk, community platform creation, bonus programs and visual management.