CREATIVE INDUSTRIES ARE AT THE HEART OF THE DEVELOPMENT OF THE INNOVATIVE INFRASTRUCTURE OF THE REGIONS FOR THE INTRODUCTION OF «SMART SPECIALIZATION»

Abstract

Globalization and interconnection are those new realities that have significantly changed and continue to change life, transforming the structure of cultural production, consumption and trade in a world that is increasingly filled with creativity, putting human potential, designated in international practice as creative, in the first place. Creative industries will play an important role in determining the competitiveness of any state in the future. At the same time, the centers of the creative economy in regions where creative industries are defined as "smart specialization" should form a closed-loop educational environment for integrating efforts in the field of education, science and innovation in order to create a high-quality, competitive product on domestic and international markets, that is, to form a global scale of development. The purpose of the study is to analyze the features of the development of creative industries, which are the basis for the development of smart specialization in the regions. To accomplish the tasks set, various methods of working with data were used (monographic, generalization, causal induction, etc.), their analysis was carried out, and conclusions were drawn. Based on methodological approaches and opinions of experts, the main socio-economic factors that influence the development of the creative economy have been identified. The author defines the consequences of the decentralization process, innovations in regional strategic planning based on the state policy for the development of the field of innovation.