TRANSFORMATION OF THE MANAGEMENT MODEL IN THE DIGITAL ECONOMY

Abstract

In recent years, there has been a rapid increase in the use of digital technologies, the role of which is becoming increasingly important compared to other types of technologies. Most of the work on the formation of the sixth technological order and the development of Industry 4.0 is devoted to studying the impact of the digital economy on business transformation. The article shows that each technological structure of the economy has its own conceptual model for managing the production and economic system. And, consequently, the formation of the foundations of the digital economy leads to the evolutionary development of models for managing socio-economic systems, which have not been sufficiently studied in existing works. The article substantiates the conclusion that in the digital economy there will be a transformation of the cost management model into a technological efficiency management model. This means that the main source of economic growth will not just be innovative development, but the search for more efficient innovative technologies. In the context of digital transformation, technologies will become almost universally available, so the key to success will be new models for managing digital technologies, allowing both to quickly regulate and model future opportunities and threats for the state, business and every member of society.